Senior UX Designer with over 10 years of experience driving user-centered digital solutions for Fortune 500 companies. Expertise in user research, wireframing, prototyping, and interaction design with a strong focus in design systems, accessibility, and cross-platform experiences. Passionate about creating innovative, data-driven designs that enhance user engagement and business outcomes.
The Systems prdcurement tool allows suppliers to submit requests to the IBM Procurement One Place (POP) support team to manage application and invoice related issues. To address inefficiencies in processing vendor requests, I collaborated with users, stakeholders, and the development team to design an internal web-based application that streamlined these submissions for the procurement team. By incorporating feedback throughout development, we introduced iterative improvements and enhanced features, delivering a user-centered solution.
increase in operational efficiency by optimizing user workflows and improving system usability.
decrease in support ticktets by creating intuitive, self-service workflows that reduced user confusion and dependency on assistance.
The product family page faced challenges with excessive copy, low engagement, and a lack of visual clarity. Collaborating with the web strategist and designer, I implemented a streamlined layout with reduced copy, enhanced readability, and thoughtful use of color to drive engagement. The redesign highlights key benefits, the new product family, and product lines through a clean, minimalist design.
increase in visits demonstrates the page's improved visibility and relevance, successfully attracting more users.
increase in the average session duration shows visitors are engaging more meaningfully and staying longer.
The IBM Global HR team encountered challenges managing human resources across three complex spreadsheets, leading to prolonged task completion and a higher risk of errors. To address this, I led a collaborative initiative involving stakeholders, developers, and end-users to design a centralized, internal-facing application. Leveraging user research, we consolidated spreadsheet functionalities into a streamlined solution that facilitated efficient management of global personnel while providing clear insights into workforce distribution and budget allocation. This allowed HR personnel to dedicate more time to strategic initiatives instead of manual processes.
improvement in workflow efficiency, as fewer steps and tools are required to complete tasks.
reduction in errors due to automated calculations, validation checks, and standardized processes.
The Capital IQ Portfolio platform provides comprehensive data and research on public and private companies, supporting financial modeling and market analysis. Analysts required a robust dashboard to quickly assess their portfolios and evaluate asset performance across multiple categories. To address this, I collaborated with business executives and developers, gathering detailed user requirements and designing intuitive wireframes. The resulting dashboard consolidated critical data into a single view, enabling users to take swift, informed actions without navigating through multiple tabs. This solution significantly enhanced task efficiency and improved portfolio monitoring workflows.
The American Express rewards team utilized an application to manage promotions and points programs, but user feedback highlighted dissatisfaction with its usability and intuitiveness. To address this, I conducted on-site user interviews to identify pain points and gaps in functionality. A detailed heuristic evaluation was developed, providing actionable recommendations for feature enhancements and more concise, user-focused tutorial sessions. I designed wireframes and interactive prototypes to guide the development team in implementing updates, ultimately improving the application's usability and aligning it more closely with user needs.
The S&P Rating Publishing Tool supports the release of financial research on stocks, bonds, and commodities. Analysts faced challenges from switching between multiple platforms for editing, approvals, notifications, and communication. To address this, I collaborated with executives, analysts, developers and end-users to design an intuitive, cohesive platform that integrated essential functionalities. The solution streamlined workflows by enabling editing, approvals, and real-time communication within a unified interface, improving task efficiency and collaboration.
User-Centered Design
Information Architecture
Wireframing & Prototyping
Design Thinking
Design Thinking
Usability Testing & Research
Accessibility Compliance
Design Systems & Pattern Libraries
Agile & Scrum Methodologies
UCross-Functional Collaboration
Stakeholder Management
HTML, CSS, JavaScript (Basic)
Figma, Sketch, Adobe Creative Suite
Jira, Slack, Adobe Experience Manager
Graphic Design
Video editing, Motion design, Story telling